A dream come true
In 2013, under the guidance of Michele Frigerio – a mountaineering and winter sports enthusiast – 7to7 Srl brought a dream to life: ROCK EXPERIENCE .
A brand born from the union of years of experience in the sector and a boundless passion for the mountains, with the goal of creating high-quality technical clothing capable of conveying the same emotions that nature can offer.
The strength of the community
Trekking, trail running, freeriding, climbing, mountaineering, outdoor sports, and leisure : these are the communities we serve, offering comfortable, colorful, and high-performance apparel. At the company, we like to say that we produce by runners for runners, by freeriders for freeriders, by climbers for climbers .
And this is precisely our strength: passion, competence and… ROCK!
Our mission
Every day we are driven by a single engine: the love for what we do and what we believe in, without ever stopping.
Since our inception, our mission has been clear: investing in research , designing and manufacturing products of excellent materials, construction and functionality, with an increasingly attentive eye on safeguarding the planet .
For us, sustainability is like climbing a great mountain: a complex and demanding journey. We've completed the acclimatization phase... now we're aiming straight for the summit.
Company values
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Share blog posts, products, or promotions with your customers. Use this text to describe products, share details on availability and style, or as a space to display recent reviews or FAQs.
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FIT YOUR BEAT
A simple yet powerful idea: each person has a unique heartbeat, an internal rhythm that is reflected in the way they experience the mountains, tackle the trails, and breathe the fresh air.
There's not just one way to experience the outdoors. There's yours!
Whether it's climbing a rock face at dawn, walking through the woods in the rain, exploring new paths or rediscovering old ones, every movement says who you are.
FIT YOUR BEAT is an invitation to choose your own pace, to follow your passion and your next destination!
More aware, more ambitious, more international. ROCK EXPERIENCE EVOLVES to express itself more authentically, presenting a NEW VISUAL AND STRATEGIC IDENTITY that strengthens the link between technical performance and outdoor culture.
FEEL OUR RE.VOLUTION.
LIVE YOUR EXPERIENCE.
Tag @rockexperience in your outdoor adventures
Add the hashtag #RockExperience and we'll share it again!
