Born three years ago to support the rich mountaineering activities of the Ragni di Lecco , Rock Experience's support for this historic group went far beyond a simple sponsorship agreement: an intense collaboration was immediately created between us, the result of the mutual exchange of specific skills and experience in the field.
After all, they need garments that perform in extreme conditions , and for us it is stimulating to take on challenges that at first seem impossible, but then with research and development prove achievable.
And today we are happy to announce that the partnership agreement has been extended until 2025!
We share with the Ragni a strong bond with the city of Lecco , the area where we were born and raised together, and where mountains like Grigna and Resegone represented the training ground where we took our first steps.
Over the last three years, we have moved from supporting the Ragni's mountaineering activities and expeditions to a true product development project.
Michele Frigerio , founder of the Rock Experience brand, explains it to us:
"Our collaboration with the Ragni di Lecco has allowed us to access a wealth of technical expertise and invaluable field experience. Together, we have developed a clothing collection for mountain professionals, meticulously crafted and developed using the skills of the best Ragni di Lecco mountaineers."
This is how Ground Up was born, our line of garments developed by “expert mountaineers for expert mountaineers”, just like the Ragni's 'red sweaters': a collection made of lightweight, high-performance garments with a high technical content.
Don't change a winning team.
The young President of the Ragni di Lecco is also enthusiastic about the renewal: "We are very pleased with the collaboration we have developed with Rock Experience, which, over the past three years, has also developed into a friendship, as well as a shared vision of values and goals," emphasizes Luca Schiera . "We were looking for a relationship with a company that would allow us to participate in product development, and that's exactly what we've achieved. We were able to contribute to the creation of a collection that embodies the spirit of the Ragni, and the renewal of the partnership confirms the quality of the partnership we're building."
What's next? This fruitful collaboration will undoubtedly lead to a 2.0 release of the current Ground Up collection, which currently features some of our flagship pieces, complemented by new offerings. And, of course, support for the group's mountaineering activities, to fly the Lecco flag to the most beautiful peaks in the world!
