Our athlete and Rock Experience ambassador, Francesca Rusconi, took first place at GoinUp 2024, scoring a stunning victory in the first stage of the Rock Experience circuit. The race, held in Chiuso (LC), saw over 400 participants, both men and women, compete on a challenging 4km course with a 400m elevation gain.

The competition was intense, with athletes from various regions ready to test their endurance and skill. Francesca, with her determination and meticulous preparation, stood out from the first meters, maintaining a steady and decisive pace that allowed her to dominate the race.
The course, characterized by steep climbs and technical sections, didn't intimidate our ambassador. On the contrary, Francesca demonstrated great technical mastery and a mental strength that allowed her to overcome obstacles with agility and determination.
We are incredibly proud to have Francesca on our team. Her victory at GoinUp 2024 not only celebrates her individual talent but also represents an inspiration to all running and trail running enthusiasts. With her fighting spirit and dedication, Francesca continues to raise the bar in competition and constantly push herself beyond her limits.